Fantasy TOP - land of best fantasies

I think I have asked something similar to this topic before, but it has been awhile, and it wasn't quite the same as what I will be asking here. Once and for all, I'd like to find out what blog visitors (well, visitors to this blog at least) are looking for when they seek out book reviews. This question is too complex to use the standard Blogger Poll Widget, so I'll have to ask this in a regular post, and hope some of you will comment :)

The reason I am asking this question again is that there seem to be 2 types (mostly) of review styles out there. The formal style which really digs into the book, discovers it's motivations, and is more literary (for lack of a better term). See Larry's blog for some great examples of this type. The other type is the informal review, which is the type I obviously stick to on my blog. The informal review doesn't usually dig too deep into the motivations of the author, or try to figure out what the fantasy book might be trying to say about society today. The informal reviewer just writes out his/her thoughts about the book..what the reviewer liked, didn't like, etc...this one is written in a more conversational style.

I know there are many types of the formal and informal review, and some reviews can be a combo of both. But for what I am asking here..I am breaking reviews up into just those 2 categories. And this question applies to fantasy books only. I am guessing that if you are looking for reviews of literary fiction, you might heavily lean toward a formal review. But with fantasy, I assume you could fall in either camp (formal or informal). Also, I am not looking to compare the 2 types of reviews. I merely want to know which type you prefer to read.

Since different blogs have different types of followers, if you run a blog yourself, feel free to borrow this topic (and questions) for your blog. It would be interesting to compare the answers to this among a few of our blogs to get a bigger picture.

With all that out of the way...here are a few questions. I hope some of you "lurkers" will take the time to de-lurk and let me know what you think, even if you just give me a yes/no or formal/informal answer. Though if you have the time to elaborate, that would be much appreciated.

1) Do you prefer informal reviews or formal reviews?
2) Do you prefer short, medium length, or long reviews?
3) Plot Summary: Do you prefer just a simple copy of the summary from Amazon, or do you want the reviewer to use part of the review to write his/her own summary of the book? Or would you prefer the summary is left completely out of the review?
4) Is it important if the reviewer liked the book, or do you read reviews to get a sense of whether YOU would like the book (no matter what the reviewer says)? I know this answer seems obvious, but if you think about it, some review readers do indeed see a negative review and won't take the time to determine if the negatives apply to them (the potential reader).
5) Are there certain reviewers you trust almost absolutely? By that, I mean if Reviewer A likes a book, that is good enough for you and you will buy the book despite what other reviews say? Or if Reviewer B dislikes a book, you immediately remove the book from your to-buy list?